Heart-Check Mark Driving Beef Sales

Following the success of the 2011 American Heart Association (AHA) Food Certification Program pilot test with two grocery chains, the beef checkoff has collaborated with retailers to capitalize on the program’s ability to drive incremental beef sales and build customer loyalty. The results from that initial pilot are used to compel other retailers to display the American Heart Association’s Heart-Check Mark on-pack.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.