Heart-Check Mark Driving Beef Sales

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Date: Wednesday, July 17, 2013

Following the success of the 2011 American Heart Association (AHA) Food Certification Program pilot test with two grocery chains, the beef checkoff has collaborated with retailers to capitalize on the program’s ability to drive incremental beef sales and build customer loyalty. The results from that initial pilot are used to compel other retailers to display the American Heart Association’s Heart-Check Mark on-pack.

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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