Checkoff Watch: Woody Larson

Okeechobee, Florida, may seem like a world away, but this month Louis “Woody” Larson of Family Tree Enterprises, the checkoff’s 2012 Dairy Beef Quality Assurance (BQA) award winner, brings his dairy story a little closer to home by taking us on a tour of his operation in an effort to get to know his values and mission when it comes to producing safe, healthy dairy beef products. Read the full article in Progressive Dairyman magazine.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.