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When comparing all of 2012 to year-to-date 2013, the number of people accessing MyBeefCheckoff.com on mobile devices –including both Android and Apple smartphones, as well as Blackberries and tablets – has doubled in 2013. This explosive growth speaks to the growing number of beef producers using mobile devices to get information about the checkoff right from the source. If you haven’t yet visited the mobile version of MyBeefCheckoff.com, check it out today.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.