Beef at Boston Marathon

The beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), is gearing up to participate in its sixth annual John Hancock Sports & Fitness Expo during the lead up to the 117th Boston Marathon. For more information about the Beef Checkoff at the 2013 Boston Marathon contact Jennifer Harrold at jharrold@pabeef.org or visit the NEBPI website for information to join Team BEEF!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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