Beef at Boston Marathon

The beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), is gearing up to participate in its sixth annual John Hancock Sports & Fitness Expo during the lead up to the 117th Boston Marathon. For more information about the Beef Checkoff at the 2013 Boston Marathon contact Jennifer Harrold at or visit the NEBPI website for information to join Team BEEF!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.