Get to Know Perry Owens

Catching Perry Owens on his cell phone as he traveled down the interstate, I asked him about cattle. He was somewhere near Minneapolis, Kansas, on his way to his youngest daughter Jacee’s high school basketball game the night before he left for the Cattle Industry Convention in Tampa. Read the full story here from CattleNetwork and get to know Perry.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.