Beef Demand Explained

Polly Ruhland, Cattlemen’s Beef Board CEO, says building demand for beef clearly is one of the goals of the checkoff, but that goal often is misunderstood. Listen to Polly's audio report here.

Did you find this helpful?

Sign up for our newsletter

Follow us on Facebook

The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


/MyBeefCheckoff