Beef Demand Explained
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Polly Ruhland, Cattlemen’s Beef Board CEO, says building demand for beef clearly is one of the goals of the checkoff, but that goal often is misunderstood. Listen to Polly's audio report here.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.