Beef Sustainability Project
Contact: , 308-697-3486;
The Beef Sustainability Assessment, which is funded by the Beef Checkoff Program, marks the first time any industry has ever measured the sustainability of its entire supply chain. This important work positions the beef industry to lead the conversations about industry sustainability.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.