Beef Sustainability Project

Participants at the 2013 Cattle Industry Convention gathered to hear the results of the first-ever Beef Industry Sustainability Assessment. The assessment, which was funded by the Beef Checkoff Program, marks the first time any industry has ever measured the sustainability of its entire supply chain. Visit the newsroom on MyBeefCheckoff.com for more information.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


/MyBeefCheckoff