Beef Sustainability Project
Contact: , 308-697-3486;
Participants at the 2013 Cattle Industry Convention gathered to hear the results of the first-ever Beef Industry Sustainability Assessment. The assessment, which was funded by the Beef Checkoff Program, marks the first time any industry has ever measured the sustainability of its entire supply chain. Visit the newsroom on MyBeefCheckoff.com for more information.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.