World Food Moscow
Contact: , 308-697-3486;
The beef checkoff helped feature U.S. beef on the international market at the recent World Food Moscow, which attracted more than 25,000 trade visitors and 1,500 exhibitors, including the U.S. Meat Export Federation (USMEF), a contractor to the Beef Checkoff Program. Interest in U.S. beef among Russian buyers has never been stronger, though access challenges associated with racopamine are a looming threat.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.