Japanese Beef Competition
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U.S. beef gained international acclaim at the latest International Exhibition of Culinary Art, thanks to the Beef Checkoff Program. A team of Japan's finest chefs used U.S. beef rather than Japanese beef for their presentation at the exhibition in Germany, because the team said "U.S. beef is tender, tasty and juicy with just the right amount of marbling." Japanese companies paid for the team's participation – but the Beef Checkoff Program provided the U.S. beef!
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.