Encouraging Beef Consumption
Contact: , 308-697-3486;
A recent checkoff-funded study found that information about beef’s body benefits and nutritional content -- as well as the right combination of a value proposition using portion/package size and price -- are key motivators for increasing beef consumption.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.