New Year With Beef

Through its Northeast Beef Promotion Initiative (NEBPI), the checkoff is gearing up to launch fifth annual New Year’s beef promotion, which is on tap for Jan. 9 - March 29, 2013 in 111 retail supermarkets in the heavily populated Northeast corridor.  “Livin’ Lean. Lovin’ Beef” will remind supermarket shoppers to include lean beef in their healthy active lifestyles as they implement their New Year resolutions. In-store promotional materials will include beef recipe booklets, shelf wobblers and, for the first time ever, on-pack labels. Retailers are asked to feature the promotion on their websites and in their ad circulars. The promotion also encourages shoppers to visit for more nutritional information, recipes and entry into the associated sweepstakes.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.