Beef Backer Winners Selected

Each year, the checkoff-funded B2B Marketing team and state beef councils work to identify and recognize independent and chain retailers and foodservice operations that exhibit a strong commitment to menuing and marketing beef to their customers through checkoff initiatives. Entries for the 2012 National Beef Backer Awards program, now in its final year, were collected through October and a panel of judges selected the foodservice and retail winners based on the award criteria. The winners will be unveiled and recognized at the 2013 Cattle Industry Annual Convention and NCBA Trade Show in Tampa, Fla.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.