Beef Backer Winners Selected
Contact: , 308-697-3486;
Each year, the checkoff-funded B2B Marketing team and state beef councils work to identify and recognize independent and chain retailers and foodservice operations that exhibit a strong commitment to menuing and marketing beef to their customers through checkoff initiatives. Entries for the 2012 National Beef Backer Awards program, now in its final year, were collected through October and a panel of judges selected the foodservice and retail winners based on the award criteria. The winners will be unveiled and recognized at the 2013 Cattle Industry Annual Convention and NCBA Trade Show in Tampa, Fla.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.