Surveying Producers

Contact: , 308-697-3486;

Date: Monday, December 31, 2012

The winter Producer Attitude Survey, a nationwide survey of 1,200 beef and dairy producers conducted by the independent firm Aspen Media & Market Research, is in the field now through mid-January. Results from the survey will be released during the 2013 Cattle Industry Convention in February. Click here to view past survey results.



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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