Surveying Producers

The winter Producer Attitude Survey, a nationwide survey of 1,200 beef and dairy producers conducted by the independent firm Aspen Media & Market Research, is in the field now through mid-January. Results from the survey will be released during the 2013 Cattle Industry Convention in February. Click here to view past survey results.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.