The Beef Conversation

Contact: , 308-697-3486;

Date: Wednesday, December 26, 2012

The beef checkoff is excited to announce a  new booklet, titled “Having the Beef Conversation”,which moves toward a better understanding of how to have effective conversations about key issues for the beef community.

# # #

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
# # #