Limiters to Beef Consumption

Compared to heavy users (who eat beef 3 or more times a week) and light users (less than once a week), moderate beef eaters (who eat beef 1 – 2 times a week) represent the best opportunity to increase beef consumption by one more beef meal per week. Read the full article here about limiters to beef consumption.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.