Secretary Vilsack Announces Cattlemen’s Beef Board Appointments

Contact: , 308-697-3486;

Date: Tuesday, November 27, 2012

Agriculture Secretary Tom Vilsack has announced 33 appointments to the Cattlemen’s Beef Promotion and Research Board.  All appointees will serve 3-year terms.

“These appointees represent a cross section of the beef industry and I am confident that beef producers and importers of cattle, beef and beef products will be well served by them," said Vilsack. 

Newly appointed members representing cattle producers are:  Barbara S. Jackson, Ariz.; Tom D. Parks, DVM, Colo.; Cynthia A. Greiman and Dean A. Black, Iowa.; Daniel P. Herrmann and Larry M. Oltjen, Kan.; Genevieve Lyons, La.; Andrew B. Salinas, Mich.; Theodor D. Reichmann, Minn.; David M. McCormick, Miss.; Kevin L. Frankenbach, Mo.; Judith M. Reece and Joan M. Ruskamp, Neb.; Tamara A. Ogilvie, N.M.; Jane E. Clifford, Northeast Unit; Ernest B. Harris, N.C.; Brett W. Morris, Okla.; Danni K. Beer and Linda J. Gilbert, S.D.; Craig J. Kesler, Southeast Unit; Darrell C. Sweet and Annalynn Settelmeyer, Southwest Unit; Larry B. Pratt, Dave R. Edmiston, Bruce D. Dopslauf, and Charles C. Risinger, M.D., Texas; Laurie L. Munns, Utah; Randall A. Geiger, Martin A. Andersen, and Lloyd R. De Ruyter, Wis.; and Spencer A. Ellis, Wyo.

Newly appointed members representing importers are John J. O’Carroll and Bradley F. Busse.

Research and promotion programs are industry-funded, authorized by Congress, and date back to 1966. Since then, Congress has authorized the establishment of 20 research and promotion boards. They empower farmers and ranchers to leverage their own resources to develop new markets, strengthen existing markets, and conduct important research and promotion activities. AMS provides oversight, paid for by industry assessments, which ensures fiscal responsibility, program efficiency and fair treatment of participating stakeholders.

The 103-member board is authorized by the Beef Promotion and Research Act of 1985. The Secretary selects the appointees from nominations submitted by eligible organizations representing beef, veal, and dairy producers and importers of cattle, beef, or beef products.



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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