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Beef Checkoff Sets FY2013 Plan of Work

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Date: Thursday, September 20, 2012
Beef Promotion Operating Committee cuts $2.9 million from proposals to meet budget constraints

The Cattlemen’s Beef Board will invest about $40.3 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in Fiscal Year 2013, if today’s recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board.

In action concluding its two-day meeting in Denver this week, the Operating Committee — including 10 members of the Beef Board and 10 members of the Federation of State Beef Councils — approved checkoff funding for a total of 42 “Authorization Requests,” or proposals for checkoff funding in the fiscal year beginning Oct. 1, 2012. The committee also will request full Board approval of a budget amendment to reflect recategorization of the FY2013 budget in accordance with the programs approved.

"We really had a tremendous task before us,” said Beef Board and Operating Committee Chairman Wesley Grau, a cattleman from New Mexico. “We had to find ways to cut nearly $3 million from the proposals presented to us for checkoff funding in the coming year.”

Among the cuts in program proposals was a $300,000 cut from consumer advertising; $100,000 from nutrition research; a $275,000 proposal for programming about the beef industry on America’s Heartland on PBS; a $100,000 cut from the national Beef Quality Assurance program; and a total of more than $811,000 in cuts from various foreign-marketing proposals.

“It was a stressful process,” Grau said, “but I am just so pleased with how members of the committee dug in and made the tough decisions. In the end, I think the producers and importers who invest in their beef checkoff will be proud of the Plan of Work the Operating Committee has moved forward. We are leveraging every checkoff dollar to meet our goals the best we possibly can with the limited budget we have.”

Seven national beef organizations, serving as checkoff contractors and subcontractors, had proposals approved by the Operating Committee (and the number of proposals and dollar amounts approved) are as follows:

Broken out by budget component, the Fiscal Year 2013 Plan of Work for the Cattlemen’s Beef Board budget includes:

Other categories funded through the 2013 CBB budget include $179,000 for evaluation, $200,000 for program development, $453,000 for USDA oversight (increased by $150,000 because of estimated costs of defending recently filed litigation against the beef checkoff); and about $1.97 million for administration, which includes costs for Board meetings, legal fees, travel costs, office rental, supplies, equipment, and administrative staff compensation. Fiscal Year 2013 begins Oct. 1, 2012.

For more information about the Operating Committee meeting and your beef checkoff program, in general, visit www.MyBeefCheckoffMeeting.com and www.MyBeefCheckoff.com.



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemenís Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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