The Beef Community Story
This summer, the checkoff created a toolkit to help graduates of the Masters of Beef Advocacy Program share the ‘beef community’ story far and wide. With the tools in hand, graduates hosted 191 in-person meetings and presentations, with 35 percent of MBA graduates who participated individually hosting more than 10 presentations/meetings apiece. The result? Nearly 100,000 additional individuals were exposed to beef community message. For more about the MBA program, visit MBA.