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Beef Quality Audit Provides Road Map

Contact: , 308-697-3486;

Date: Friday, September 07, 2012

For any industry, producing a quality product is key to success. Through beef checkoff funding, the beef industry has been assessing beef quality every five years since 1991. Brian Baxter takes a look at some the findings of the latest beef quality audit....

Contact Melissa Sandfort for a broadcast version of this VNR.



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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