Beef Quality Audit Provides Road Map
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For any industry, producing a quality product is key to success. Through beef checkoff funding, the beef industry has been assessing beef quality every five years since 1991. Brian Baxter takes a look at some the findings of the latest beef quality audit....
- Click here to download the full video news release. (.wmv file)
- Click here to download audio only. (mp3 file)
- Click here for the full video script. (Word document)
- View the video on the MyBeefCheckoff YouTube channel.
Contact Melissa Sandfort for a broadcast version of this VNR.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.