New Beef Products Hitting Store Shelves
New beef products go through a rigorous, calculated process from concept to launch. Once they’re out on the shelves and into the hands of our consumers, these new products help drive beef demand and ensure a market for cattle producers in the United States. The beef checkoff recognizes that new beef products are the cornerstone of the future, so, as consumer attitudes and desires change, the checkoff’s Beef Innovations Group changes along with them and delivers products consumers want. For details about new beef products, go to New Beef Products.