Tweeting While They're Eating
Japanese consumers are tweeting while they eat — and they’re tweeting about U.S. beef! Thanks, in part, to checkoff funding, a U.S. beef promotion is encouraging the 5,000-plus Twitter followers of the U.S. Meat Export Federation (a contractor to the beef checkoff) in Japan to “Tweet While You Eat.” The multi-phase Twitter campaign begins with engagement and follows by motivating Japanese consumers to share their interest in U.S. beef digitally – and win tasty prizes in exchange. For details, visit Tweet While You Eat.
Funded by the Beef Checkoff.
SOCIAL MEDIA