Educating Japanese Meat Buyers

The checkoff recently helped fund a U.S. beef promotion at the Cooperative Grocer Chain (CGC ) trade show in Tokyo to educate its 224 members learn how to increase sales of U.S. beef in their 3,715 stores. The promotion, with strong participation of the association’s meat buyers, included a beef-cutting demonstration and ideas for beef merchandising and access. For details, visit CGC Promotion. 



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