Farmers and Ranchers Lead Discussion on Food Production
Contact: , 402-856-2097;
Farmers and ranchers are headed to Los Angeles – the entertainment capital of the world – for the second Food Dialogues event, June 20-21, 2012. Four separate discussions assembled by the U.S. Farmers and Ranchers Alliance (USFRA) – held over two days – will bring together entertainment movers and shakers, chefs, academics, large restaurant operators, journalists, local leaders, farmers and ranchers for an in-depth conversation about food. All panel discussions taking place at the event entitled, “Lights, Camera, Food: Perceptions and Realities of Farming and Ranching in America,” will be available online (either live streamed or taped) at www.fooddialogues.com.
Two of the four panel discussions will stream live online on both Wednesday, June 20 and Thursday, June 21 from 10 a.m. to 12 p.m. PDT, providing opportunities for farmers, ranchers and the general public to register to watch and participate in the discussion online. Additionally, individuals with a Twitter account can follow all of the panel discussions by following @USFRA using #FoodD.
USFRA is funded in part by the beef checkoff.
For more information about the beef checkoff, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.