Chuck Steaks in Hong Kong
In recent years, fast-casual restaurant chain Fairwood has been featuring more U.S. grain-fed beef entrées at its Hong Kong locations. Fairwood recently concluded a joint promotion with beef checkoff contractor the U.S. Meat Export Federation (USMEF) that showcased its new “Steak on Fire” menu. The promotion also received extensive backing from Fairwood in the form of print, television and point-of-purchase advertising.
Funded by the Beef Checkoff.
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