
Beefing up the New Year
The checkoff’s 2012 New Year’s beef promotion in the Northeast – “Livin’ Lean. Lovin’ Beef” – is on tap for Jan. 9 – March 30, and will keep beef center-of-plate via distribution of lean beef recipes. Consumers can visit www.LeanBeefSweepstakes.com to enter to win prizes including a grocery gift card, a session at a local spa, and 'I Heart Beef'-engraved IPod, and a Healthy Beef Cookbook.

SOCIAL MEDIA