Deadline Extended -- Producers Reminded to Participate in Cattle Survey

Contact: , 402-856-2097;

Date: Sunday, December 04, 2011

Please help us assure that we continue to get widespread response from cattle producers across the United States to provide a strong production sector voice in the results and strategy of the checkoff-funded National Beef Quality Audit (NBQA). To assure full opportunity for producers to participate the survey will remain open until Feb. 6, 2012. The survey can be taken online at www.cattlesurvey.com and requires less than 10 minutes to complete.

The checkoff needs producer input for the following reasons:

  1. The results of the survey will help drive the recommendation from the National Beef Quality Audit and assure that the strategies are developed based on a strong grassroots message.
  2. Results of the NBQA will be used to enhance the beef industry’s message to supply chain partners, opinion influencers, and consumers. The survey provides an avenue for U.S. cattle producers to tell their collective story about on-ranch commitment to quality.
  3. NBQA results will be used to demonstrate value to international customers.

Historically, the NBQA has yielded significant value to our industry by driving continuous improvement initiatives, providing strategic focus, and demonstrating opportunities for increased demand and profitability. 

For more information about your beef checkoff investment, visit MyBeefCheckoff.com.



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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