Outreach Campaign in Mexico
Mexico is the No. 1 export market for U.S. beef, and the beef checkoff is working to expand sales outside of the large, national retailers and distributors in the big cities. A new outreach campaign with regional supermarket chains located primarily in northern Mexico, is designed to win new customers for U.S. beef and to study and understand the chains’ business models and practices.
Funded by the Beef Checkoff.
SOCIAL MEDIA