Partnering for a Burger Launch

Through its Northeast Beef Promotion Initiative, the checkoff is planning a partnership with Wendy’s® International to launch a new burger concept next month. The chain’s Boston, Mass., Hartford, Conn., and Providence, R.I. markets will be participating in an internal incentive contest. A total of 166 restaurant locations will be enticed to ramp up sales of the new burger with the opportunity to win gift card prize packs for exceptional sales.



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