National Beef Cook-Off Changing With the Times
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The National Beef Cook-Off will be a little different this time around. Managed by the American National Cattlewomen and funded in part by the Beef Checkoff, the 2011 edition of the Cook-Off is aimed at reaching consumers directly in a huge food event coming up in Washington, DC.
- Click here to view the full video news release.
- Click here to download audio only.
- Click here for the full video script.
- View the video on the MyBeefCheckoff YouTube channel.
Contact Melissa Slagle for a broadcast version of this VNR.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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