Outreach in Mexico
In Mexico, the largest destination for U.S. beef exports, most of the retail demand-building activities are conducted with large, national retailers and distributors in major metropolitan areas. But as the U.S. beef industry looks to further expand its presence in Mexico, the Beef Checkoff Program recently authorized the launch of a new outreach campaign with regional supermarket chains located primary in northern Mexico. Click here to read more.
Funded by the Beef Checkoff.
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