U.S. Beef in Europe
Recent promotional events funded in part by the beef checkoff helped raise the profile of U.S. beef among key buyers in northern Europe. The series of events were designed to explain U.S. feeding practices, the USDA grading system and specific requirements for the EU market – such as the certification program for non-hormone treated cattle (NHTC). In addition, the U.S. faction hosted a beef tasting event at the Süllberg Hotel and Restaurant in Hamburg, Germany. For details about the efforts, visit: U.S. beef in Europe.