Retail Promotion in Peru
SUPEMSA (Suizo Peruana de Embutidos S.A.) is a Peruvian company specializing in the import and processing of beef and pork. SUPEMSA has a strong presence throughout Peru with two signature brands: Otto Kunz, its premium line, and La Segoviana, which features more economically priced cuts. Under the Otto Kunz label, SUPEMSA has partnered to launch three U.S. beef cuts for the retail meat case: New York strips, ribeyes, and short ribs. This marks the first-ever major retail promotion of U.S. beef in Peru.