Fired Up for Fall!
When the summer grilling seasons begins to wind down, your beef checkoff will still be manning the grills to keep beef moving throughout the year.
- A new point-of-sale tool was added to the mix to leverage the tailgating season and inform consumers on the benefits of grilling roast through attractive product photography and simple cooking guidelines.
- In the Northeast, a regional tailgating beef promotion will remind consumer to “Invite the MVP (Most Valuable Protein)” to their tailgating parties and enjoy the value of protein-packed beef.
Funded by the Beef Checkoff.
SOCIAL MEDIA