Serving Up Beef
Thanks to your checkoff, beef and veal were featured proteins at the sold-out Southwest Foodservice Expo in June. One of the largest foodservice tradeshows in the nation, this regional event attracts foodservice professionals from the $48 billion Southwest foodservice market. Your national checkoff partnered with the Texas Beef Council to showcase veal recipes, sampled by restaurant operators, culinary students, educators and celebrity chefs including Richard Chamberlain at checkoff booths. Presence at the event helped offer inspiration, recipes and checkoff-funded resources to those making business decisions and planning menus at the foodservice level and. For more information, visit www.VealFoodservice.com.
Funded by the Beef Checkoff.
SOCIAL MEDIA