Talking Beef to Millennials
Consumers born between 1980 and 2000 – “Millennials” – enjoy beef but feel as if they need permission to include it in their meal choice and need more information about selection and preparation. So says a new beef checkoff market research project that reached out to this group on their terms, where they are most comfortable communicating – Facebook! The objective of the study was to understand the relationship this generation has to beef, using a methodology that is part of how they communicate on a daily basis.
Funded by the Beef Checkoff.
SOCIAL MEDIA