Communicating with Consumers
When surveyed, 69 percent of consumers say people can get foot-and-mouth disease (FMD) from infected meat, and many confuse FMD with bovine spongiform encephalopathy or BSE. To help better prepare the animal agriculture industry before outbreaks occur, Dairy Management Inc., the pork checkoff, and the beef checkoff are working together to provide producers with the tools to help inform and educate consumers that FMD is not a threat to people and does not affect the safety of meat or milk. Listen to a presentation (courtesy of Truffle Media Network) about the current state of the Cross Species FMD Communications Team.
Click here for more about checkoff-funded information, news and resources on FMD.