U.S. Beef in Taiwan
Because of the ractopamine issue, many Taiwanese importers have taken a conservative approach with U.S. beef despite strong consumer demand and a shrinking supply. Since ractopamine is a confusing issue for retailers and foodservice operators, they want more information to communicate with their customers and regain their loyalty and confidence in U.S. beef.
To address the concerns of these key constituencies, the U.S. Meat Export Federation, contractor to the Beef Checkoff Program, recently hosted a two-day educational training seminar that featured an in-depth look at the current market for U.S. beef, suggested marketing strategies and provided a short introduction to beta-agonists - especially ractopamine.
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