Exhibiting U.S. Beef
“Gulfood 2011” – a large food-trading exhibition in Dubai – was as lively as ever this year, despite the region’s political turmoil. The show was rife with buyers from throughout the Middle East, including Egypt, Tunisia and Afghanistan. Gulfood provided an opportunity for the checkoff to help exhibit qualities of U.S. beef through U.S. beef suppliers’ meetings with representatives from restaurants, steakhouses and branded-chain outlets operating in Saudi Arabian region, where interest in U.S. beef continues to grow. For the full report, visit Gulfood 2011.