Video News Release Audio Files

Contact: , 402-856-2097;

Date: Monday, April 11, 2011

In an effort to reach broadcasters with the latest checkoff news and information, we have pulled audio files from the last three video news releases for your use:

Consumer Advertising (right click and save target as)

I Heart Beef

New Product Development

Please email Melissa Slagle if you have further questions, or visit MyBeefCheckoff.com.



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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