“Hello, Beef, Are You There?”
The checkoff’s BeefForDinner.com mobile cell phone site continues to be a hit with consumers, drawing nearly 500,000 page views since its launch in July 2009. The site provides consumers with the beef information and recipes they need, when they need it. That includes recipes for delicious and nutritious beef for on-the-go consumers – whether they’re at the meat case or in the kitchen. As long as they have their cell phone, they can dial up beef at BeefForDinner.com. To access, just enter “beef for dinner” in your mobile web browser and you’ll get immediate access to the checkoff’s “Beef. It’s What’s For Dinner” expert-tested recipes!