Convenient Fresh Beef
Value and convenience are two consumer demand drivers behind beef checkoff-funded efforts to develop new, quick and easy fresh-beef solutions. Convenient Fresh Beef is a new checkoff initiative to provide consumers with a variety of fresh and convenient beef products, using an array of beef cuts and appliance applications. These new product ideas help make beef a “fast food” by allowing consumers to have a delicious fresh beef meal in less time than it would take using standard cooking methods. Currently, the checkoff’s Beef Innovations Group is seeking retail and food manufacturing partners to develop, refine, and position these convenient products for commercialization. For more information, visit Beef Innovations.