New Product Innovations
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As the beef checkoff looks to the future, it’s important to create new products that meet the constantly changing needs and desires of the consumer. Participants at the 2011 Cattle Industry Convention got a firsthand look at some of the recent innovations that are fueling demand.
Click here to view the complete New Product Video News Release.
For a broadcast version of this video news release, please email Melissa Slagle.
Or, see all the latest VNRs on our YouTube channel: http://www.youtube.com/mybeefcheckoff.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.