Beef Header Image

Graduate Numbers Exceed 2,000 for Beef Advocacy Program

Contact: , 308-697-3486;

Date: Tuesday, March 15, 2011

The checkoff-funded Masters of Beef Advocacy (MBA) program officially surpassed 2,000 graduates this past week and posted a record number of new student applications for a one week timeframe. More than 100 individual applications were submitted the week of March 7.

The program, designed to equip beef and dairy producers across the country to tell their story in presentations to schools and church/civic groups, through local media and in the “virtual” world of the internet, was launched in March 2009.
Since then, all walks of life have signed up to be a part of this unique opportunity to be engaged and active in sharing the positive story about beef. The MBA program boasts a graduate base of people from 47 states, the District of Columbia, Mexico, Western Australia, and one on active duty in Qatar. They range in age from 13 to 80, and every farm size and type of operation, raising many choices of beef for consumers including grass-fed, grain-finished, natural and organic; and their product is sold in diners, fine dining restaurants, farmers markets and supermarkets.  
Recent MBA graduate Celeste Settrini wears many hats in the agriculture industry:  a partner in her family’s California cow/calf operation, a fresh commodity vegetable broker dealing with retail, foodservice and wholesale business, the state President of California Woman in Agriculture and legislative director for the California Cattlewomen.
Yet with all of these different responsibilities on her plate, Celeste still finds time to be an “Agvocate.”
“I found out about the MBA program and immediately decided that I needed to sign up! Why? Because I believe in continuing my education to be as well rounded as I can possibly be. I have lived my experiences on the ranch and tell a pretty good story but the added benefit of all you learn from the MBA program with facts and figures compliments what I already know,” says Settrini. “It is the added boost to give your story the impact that really goes the extra mile. When you can back up experiences with facts and figures I believe it makes it complete!”
Visit for more details on the MBA program or to complete the online application.

For more information about your beef checkoff investment, visit

# # #

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
# # #

® Copyright 2014 Cattlemen's Beef Board. Beeg Checkoff LogoFunded by the Beef Checkoff.
Internal links within this website are funded and maintained by the Beef Checkoff Program.
Outgoing links may be to websites maintained by third parties not funded by the checkoff.