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Beef is Celebrating Earth Day— Good for the Planet; Good for You.

Contact: , 308-697-3486;

Date: Tuesday, March 15, 2011

April 22nd marks Earth Day, and the beef checkoff is once again encouraging producers to tell their friends and family to do something good for their body and the planet by celebrating with steak. Why? Because the beef raised today requires less land, water and energy than before and each serving provides 10 essential nutrients to your diet. 

Producers can be proud of so many things:

Not only that, but the average American farmer feeds about 155 people worldwide, compared to 26 just a few decades ago. And experts estimate global food production will need to increase 70 percent by 2050 to feed a growing world population. Many experts agree U.S. livestock production practices are an environmentally sustainable solution for raising food and should be considered a model for the rest of the world.

“As we prepare to celebrate Earth Day, we’d like to remind beef and dairy producers to share their production story with everyone they know – family, friends, neighbors and even those they just met at the grocery store. We need to let them know that we’re proud cattle producers, providing 20 percent of the world’s iron-rich beef with just 7 percent of the cattle,” says Daryl Berlier Owen, chair of the checkoff’s Joint Public Opinion and Issues Management Group, and cow/calf producer from Amarillo, Texas. “That means people can enjoy a good steak as part of a healthy, balanced diet, knowing that it is being produced in such a way that’s good for their personal health and the health of the planet.”

Producers can find more information and modern beef production statistics, as well as informational videos, on the checkoff-funded website.

A number of state beef councils will be participating in Earth Day efforts on a local level. For a list of state beef council contact information or for more information about your beef checkoff investment, visit

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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